+ Why should I consider investing?

Since inception Chief Products has achieved yearly average growth of 210%. Recently that growth has accelerated, in the most recent quarter (July-September 2018) Chief Products realised revenue equal to 42% of financial year 2017-2018.

We're on a mission to bring style and passion to an industry that (in our opinion) is all about adventure, exploring, love for nature and the action of motorsport. Our design-centric approach allows us to deliver top-quality products that integrate with the character of each vehicle.

Over the next year, we’ll be using your investment to fund increased manufacturing, expansion into new vehicle platforms and expansion into new global regions. Based on our expansion plans we forecast revenue growth of 426% for the upcoming financial year.

* Always consider the offer document and the general CSF risk warning before investing.


+ How can I pre-register?

Our Expression of Interest (EOI) campaign will go live on Thursday the 1st of November. You'll be able to access the page through our website, social media pages, and our company profile on the Birchal website.


+ What does pre-registration mean?

It's a stage of our capital raise which allows you to sign up to be the first to receive updates for the campaign when we open it up to the public.


+ Who can invest?

Our users, investors and advocates can own a part of our company in its early stage of growth. Anyone will be able to invest into our company and own shares from as little as $100. Restrictions may apply to investors wishing to invest more than $10,000, and documentation will be required. Please see Birchal's guide here for more information.


+ How do I actually invest?

We've partnered with Australia's leading equity crowdfunding platform - Birchal. You'll need to create an account on Birchal here to invest. We'll send you an email with a link to access our investment page once it's live.

We advise that you create an account with Birchal before the investment round goes live to avoid potentially missing out because you have to sign up to the platform first.


+ How do I make a return?

Investors will receive shares in the company in exchange for their investment. If we make an exit further down the line via an IPO or a trade sale, then if the company's valuation has increased you could make a profit on your investment. When investing in early-stage businesses, investors should assume that their shares are illiquid and that there is no simple way to sell shares until there is an exit event like an IPO or trade sale.


+ What fees does Birchal charge investors?

Birchal charges no fee for the transaction of making an investment and they do not charge any ongoing administration or management fee for your investment as a director shareholder into the company.

How do you register interest to invest?

  1. Visit Chief Products crowdfunding page on the Birchal website, (
  2. Click the "I'm Interested button".
  3. Sign up or Log in.
  4. State how much you’re interested in investing.
  5. All done - we’ll keep you in touch with our progress and notify you first when our investment campaign goes live.


+ Who is Birchal?

Birchal Financial Services Pty Ltd is an Equity Crowdfunding Platform, (ABN 39 621 812 646) is authorised and licensed by the Australian Securities and Investments Commission (AFSL 502618).The definitions of these terms are explained in the process. If you have any questions about these, please contact (


All orders are charged in AUD Dollars.
Prices in other currencies are estimates only.


Out of Stock

Apologies, one of the items required
for this product is out of stock.

out of region choose vehicle account regions




We’re unable to change your Shop while in the Accounts section. Please leave the Accounts section and try again.

AE region


Our Middle-East Shop will launch soon. Please provide your details to stay informed.

This field is required.
This field is required.