Everyone should have the opportunity to invest in the brands they love.

We are offering you a limited opportunity to invest and own
a piece of Chief Products. Investment starts at $100.

Register Interest via Birchal

Our Story

Chief Products creates products that enable you and your machine to venture out and experience the beauty and freedom of nature. We believe products built by people who are passionate and loving are better than products built by people who aren’t. This idea governs who we are as a company, and it leads us to hire passionate people; who love coming to work, looking beyond the boundaries, doing things that are hard and innovating to make things better.

Chief Products sets out to be something bigger than a brand. A culture; inspired by creativity, authenticity, openness and a rumbling appetite for adventure. We envision a future where the various pursuits of fun aren’t carved into fundamentalist factions. Where what brings us together is more important than what separates us. All adventurous spirits are welcome inside the Chief Products tent, as far as we’re concerned it’s all the same juice. Today we put a call out to the willing… join us.




* All dollar amounts are AUD.    ** Discounts apply to RRP, cannot be combined with other offers and must be purchased direct from Chief Products.

Be A Part Of Our Growth

We've been having a hard time keeping up with customer demand. Several of our most popular products are often out-of-stock. To tackle that problem head-on we're opening a Crowdfunding Campaign. If you'd like to own a part of Chief Products and help fund our growth, we encourage you to register your interest.

Register Interest via Birchal

What is equity crowdfunding?

Equity crowdfunding gives people the opportunity to invest in the brands that they love. It allows a large number of people to provide money in return for shares in the company, helping the company grow and reach their potential.

Find out more
Always consider the general CSF risk warning and offer document before investing.


All orders are charged in AUD Dollars.
Prices in other currencies are estimates only.


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