Co-Founder and 'Chief' Executive
Bill is a senior business development executive with 28+ years experience driving business growth, leading teams, increasing organisational efficiency and building brand value through a focus on effective design, emerging technologies and results-driven strategies.
Bill launched his career in Detroit (aka The Motor City), moved to Silicon Valley during the dot com boom in 1999, before landing in Southern California, where he helped a who's who list of youth culture brands. Eventually his travels took him to the Gold Coast, where he focused his career on helping design-centred brands increase brand loyalty and customer engagement. Prior to founding Chief Products in 2013, Bill had a special focus on youth culture and action sports brands working with some of the largest surf, skate and adventure brands in the world, (e.g. Razor, Royal Elastics, Globe Industries, Reef Brasil and many many more).
Co-Founder and 'Chief' Financial Officer
Samantha is an intuitive, intelligent and driven woman who has travelled the world and brings great experience and a rare exuberance. She has extensive experience in client/customer relations, global markets, managing currency exposure, business development and finance management.
Prior to founding Chief Products, Samantha spent 10+ years as a Senior Financial Advisor, helping high net worth clients navigate the equities, options, futures and FX markets. Her performance during the Global Financial Crisis in 2007-2008 gained her recognition and propelled her into senior positions at some of the largest brokerage houses in the world.
'Chief' of Engineering
Ben is an engineering and industrial designer with 25+ years between automotive, mining and consumer products industries. His career experience comes from living in Australia and abroad, including Germany and Sweden.
Over the years, Ben has worked with several large companies (General Motors, SONY, Sandvik) as well as a few smaller enterprises. Working with the Concept Car team at General Motors Global Design Centre and Sony Mobiles Creative Design Centre are some of the many highlights.
Advisory Board Member
Andrew Buckley graduated in mechanical engineering with honours from the University of Queensland in 1980.
Andrew is a Fellow of both the Australian Institute of Company Directors and the Institution of Engineers Australia, and he has over 35 years as an engineer and senior executive, 17 of which were as Managing Director and CEO of Cardno Ltd, a professional engineering services company.
Andrew was responsible for leading the growth of Cardno from its position as a private company with a turnover of $14m and 187 employees in 1997 to being an ASX listed company with around 8000 staff and both a turnover and market capitalisation of over $1bn in 2014.
After leaving Cardno in 2014, Andrew became Executive Chairman of the ASX listed CMI Ltd (2014 to 2016), where he oversaw the electrical products division (CMI Minto) and the turnaround and divestment of the automotive products division (TJM – 4WD products).
Andrew has extensive international experience and expertise in mergers and acquisitions, capital raising, and growing businesses from the ground up in highly competitive environments.