Co-Founder and 'Chief' Executive
Bill Mackin, a ward of the high desert, was born and raised in The Motor City (Detroit). He chased internal combustion adventures from a young age, but it was his passion for design and larger-than-life experiences that propelled him West to Silicon Valley during the dot com boom of the late 90s. His quest for accelerated adventures eventually drove him South to Southern California, where he helped build successful outcomes for a who's who list of youth culture and actions sports brands.
In his never ending pursuit for the next horizon, Bill jumped the Pacific Ocean to chase the enduring allure of outback adventure, white sandy beaches and never ending supply of camaraderie and warm water ocean curls in Australia.
In 2013, armed with nearly 3 decades of experience driving business growth, leading teams and building brands, Bill founded Chief Products. He set out to create an off-road adventure brand, but he also wanted to create something bigger than a brand; a culture of enthusiasm for outdoor adventures - inspired by creativity, inclusion and a genuine passion for life.
Bill is Chief Products patriarch. A dedicated artisan who craves the roar of adventure as well as the simple happy pleasures in life. If he's not at his desk designing the next (r)evolution, he's probably out on the trails finding something others have lost.
Co-Founder and 'Chief' Financial Officer
Samantha is an intuitive, intelligent and driven woman who has travelled the world and brings great experience and a rare exuberance. She has extensive experience in client/customer relations, global markets, managing currency exposure, business development and finance management.
Prior to founding Chief Products, Samantha spent 10+ years as a Senior Financial Advisor, helping high net worth clients navigate the equities, options, futures and FX markets. Her performance during the Global Financial Crisis in 2007-2008 gained her recognition and propelled her into senior positions at some of the largest brokerage houses in the world.
'Chief' of Engineering
Bearded world traveler, automotive product prophet and street-honest industrial engineer, Ben Grams roared into Chief Products and took over as the heart of our engineering team. His influence has propelled us forward like a large-cam V8, slick rubber and nitrous into 2nd gear. His storied career includes pitstops all over the world with companies; General Motors, Sony, Sandvik and Saab (to name a few). When we found him, he was building concept cars at General Motors Global Design Centre. Now he's applying his artistry across our entire line of enthusiastic endeavours.
The secret sauce to Ben's 25+ year career has been his ability to build teams of craftsman that know; products built by people who are passionate about life are better than products built by people who aren't. If Ben’s not using his 3D mouse to create the next best thing, he's opening eyes/doors for his 2 daughters, or throwing dirt out on the trails with his full suspension mountain bike. Ben's rumbling appetite for adventure and pursuit for the simple happy pleasures in life, fits our ethos perfectly.
'Raised' in the remote Misty Highlands of Papua New Guinea, Paul Everest got his first taste of dirt and dangerous thrills aboard his Yamaha YZ80 (that he piloted to school each morning). After excelling in art class and notching up a few National Motocross Titles, Paul moved to Australia as a teen.
Armed with a vision to fuse his love of design and action sport into a single brand, he pulled together $600, drew a logo and came up with a name. Fast forward 10 years; the brand Paul created 'UNIT' had risen exponentially to become a global phenomenon and household name. Paul was awarded the Ernst & Young Entrepreneur of the year award (2011) as well as Gold Coast Entrepreneur of the year (2010). At its peak, UNIT boasted 100 staff and offices on the Gold Coast and California. What could possibly go wrong?
Everything. The GFC hit just as UNIT was accelerating globally, leaving the company overextended and robbing the fairy tale ending from the now father of three.
Rising to the challenge, Paul kick-started a successful next chapter in the form of his own creative studio working with national and international brands such as RedBull.
But something was missing... something from his childhood...
An impromptu meeting with Bill sparks his interest and Paul joins forces with Chief Products to go full circle. Back to the place where his inspiration began - in the Dirt.
Advisory Board Member
When someone says, "Mate, you've got Buckley's" this is the guy they're talking about. If you want something done and it looks like there's no chance, this is the guy you call. He can't leap buildings in a single bound, but you might believe it if someone told you he did.
Andrew was responsible for leading the growth of Cardno from its position as a private company with a turnover of $14M and 187 employees in 1997 to being an ASX listed company with around 8000 staff and a turnover and market capitalisation of over $1B (that's Billion with a B) in 2014.
After leaving Cardno in 2014, Andrew became Executive Chairman of the ASX listed CMI Ltd (2014 to 2016), where he oversaw the electrical products division (CMI Minto) and the turnaround and divestment of the automotive products division (TJM – 4WD products).
Andrew has extensive international experience and expertise in mergers and acquisitions, capital raising, and growing businesses from the ground up in highly competitive environments.
Oh yeah... and now he's rolling the high seas with Chief Products.