Blog

Off-roaders, campers, fishermen, outdoorsmen, photographers, surfers and musicians: they create things, they explore, they embark on adventures and then gather around the campfire to share those experiences with their friends. This blog is our attempt to capture the warmth and glow of the campfire and share those conversations and laughter with the world.

WK2 Project

November 03, 2016

In a secret hangar in the middle of the desert, Todd Holzwarth is planning his attack. His secret weapon, a 2015 Jeep Grand Cherokee Altitude 4x4 with custom 4” lift, massive rubber, supercharged engine and more off-road gear than Arnold Schwarzenegger’s military Hummer.

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In our search for a new frontier, Chief Products has landed in North America. And like the explorers & adventurers that landed before us, we’ve come to trade with the natives and hopefully expand our tribe to include those who share our fire.

Since opening our doors a little over 3 years ago, our team has endeavoured to introduce Chief Products culture of creativity, authenticity, openness and rumbling appetite for adventure to an ever growing international audience, by building products that enable and inspire adventurous souls to venture out and experience the beauty and freedom of nature.

From day one our goal has been to create epic products, have an insane amount of fun, and bring everyone along for the ride. Today we put a call out to the willing… join us.

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