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Sunsets & New Horizons

Sunsets & New Horizons

February 07, 2015

In all of my trips around the sun, 2014 has been the most amazing. On March 20th, I witnessed the birth of my daughter. It's cliché to say, but she truly is the best thing that's ever happened to me. Teaching her to walk, reading her a book each night before bed, seeing her smile when I walk into the room... they're always the highlights of my day. Almost equally exciting has been the launch of Chief Products. A company built for those that share an appetite for adventure, a love for nature and an enthusiasm for life. The growth and positive response to my passionate endeavour has been wonderfully satisfying.

Since Chief Products rolled open the doors, we've received 35 customer product reviews on our website. 34 of those 35 reviews have been 5 stars out of 5, with amazingly positive comments like:

"Highly Recommended"
"Expectations Exceeded"
"Simply Magnificent"
"Great Product!"
"A Beautifully Made Item"
"Excellent Product"
"Fantastic Product"
"Excellent Product and Service"

The 1 review we received that wasn't 5 stars out of 5...

4 Stars
"Thanks Chief! Awesome product, awesome service. Ordered on a Wednesday night, delivered 7am Friday, fitted in less than 30 min (most of this time was taken removing the air dam), no hassles, perfect fit!!!"
- Justin

Having this 4 Star Review as our worst-to-date, is probably one of my proudest accomplishments for Chief Products. These reviews and the emails and phone calls I receive from happy customers wanting to let me know how much they appreciate what we're building, is something that means a lot to me and keeps me working enthusiastically to grow Chief Products into something greater. It's a wonderful feeling to have such a positive response to something your passionate about. Thank you to all of Chief Products enthusiastic customers!

When I look back on 2014, I'm amazed at how far we've travelled. On March 1st, Chief Products made its first sale and it's been full-speed-ahead ever since. With all that's happened since that day, it's hard to believe it's only been 11 months. The launch of our website along with 6 new products and all the challenges that come with that, (organising suppliers, photography, packaging, warehousing, installation instructions, support articles, shipping, logistics, etc.). Just in the last part of 2014 we expanded into international markets, added new team members, shot some of our first videos and added over 100 new features and enhancements to our website. So much has happened it's hard to keep track.

If you haven't visited our website recently, here are a few of the major enhancements:

• Shipping Rates Calculator.
• Completely redesigned 'Responsive Checkout'.
• Product Description Tabs with full product fitment information.
• International Shipping.
• Multi-Currency Support.
• Product Sorting.
• Wishlists.
• More photos and support articles.
• New 'Keep Me Updated' system for unreleased products.
• Redesigned 'My Account' section with full order history.

We're definitely not stopping there. We've got a lot of great things in the works for 2015!

• Q1 - Release of 2 anxiously anticipated products, (WK2 Lower Front Guard & WK2 Nudge Bar).
• Q1 - Release of several carefully selected products by other brands, (Mopar, ARB, Aurora, etc.).
• Q2 - Release of product bundles.
• Q2 - Release of 3 more highly anticipated products, (WK2 Pre-Runner, Chief Products Trucker Cap & WK2 Seat Covers).
• Q2 - Establishment of our retailer network.
• Q3 & Q4 - Release of 6 new products currently in development.
• Several Off-Roading, Camping and Customer events.
• Addition of North American warehousing to reduce shipping costs for our North American customers.
• Addition of North American shop to the website.
• Addition of new Adventures section to the website.
• Addition of Customer Photo Gallery to the website.

It's been a great year and I look forward to meeting more of our customers out on the trails and around the campfire.


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